The Internet have lead to a deconstruction and reconfiguration
of traditional value chains1. In consequence, branch boundaries faded
and new business models emerged.2 Opportunities to expand into reshaped
business segments and to develop innovative products and services in order
to attract valuable customers appeared.3 By considering the case of Amazon.
com Inc., we will show how dedicated strategies helped to acquire market
leadership in these new business environments .
How Amazon Maintain Market Leadershi Themarketing strategy of Amazon
analyses one of the top , e-